On the afternoon of October 10th, the main event of the 2025 Second Jinxiu Intangible Cultural Heritage Brand Promotion Week - the "Jinxiu Intangible Cultural Heritage Brand Conference" was held in Jinmen Scenic Area, Chengdu. The related activities showcased the rich achievements of the protection and inheritance of the splendid intangible cultural heritage, building a platform for cultural empowerment of industries, resource connection and sharing, and multi-party collaborative win-win, injecting impetus into the integration of intangible cultural heritage into modern life and its service to high-quality development.

At the event site, Xindu District of Chengdu City released the "List of Opportunities for Cooperation and Innovation", systematically promoting key projects of this promotion week such as the "Splendid Alliance" and "Hundred Cities, Hundred Arts - New Palm Weaving". The awarding ceremony of the "Splendid Alliance" brought the event to a climax. Wu Jinliang, vice president of the China National Silk Association and president of the Sichuan Silk Association, accepted the plaque of the "Brocade Alliance" on behalf of the association. Representatives of the first batch of member units successively took the stage to receive the plaque, marking the official launch of this cross-regional and cross-industry intangible cultural heritage collaborative innovation platform.

At the end of the event, the conference released the "Theme Declaration of 'Flourishing of Intangible Cultural Heritage in All Industries'" through traditional rubbing techniques, using the "seal" of intangible cultural heritage to engrave the "aspiration" of inheritance, demonstrating the firm determination of all parties to work together to promote the inheritance, innovation and prosperity of the intangible cultural heritage of brocade.

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