On August 22nd, the 2025 Qilu Fashion Conference with the theme of "Encountering the Future in Jinan, Embracing Fashion in the City" was held in Jinan, Shandong Province. As an important part of the 2025 Jinan Fashion Week, the Qilu Fashion Conference is not only a fashion feast but also a significant platform for promoting the upgrading of Jinan's city image, industrial transformation and cultural output.

Liu Zibin said that Shandong, as a strong textile province, has a solid industrial foundation and the government strongly supports the development of the light industry and textile industry. Jinan is empowering fashion with culture and promoting industrial upgrading. Lutai Textile will take design as the lead, integrate Eastern and Western cultures, and be committed to cooperation among industry, academia and research to jointly promote high-quality development of the industry.

Wu Yan, a second-level inspector of the Department of Industry and Information Technology of Shandong Province, said that the textile and garment industry is a traditional advantageous industry in Shandong. Through the "chain leader system" to promote high-end, intelligent and green development, the added value of the textile and garment industries in the first half of 2025 will both be higher than the national average. Luokou Garment City has made a leap from a wholesale market to a full industrial chain platform, cultivating over 300 characteristic brands of Qilu culture, and has become a model of high-quality development in trade and commerce. This fashion week has injected new impetus into industrial upgrading, urban cultural tourism and business cooperation, and is helping Jinan build a new national fashion highland.

Xia Lingmin, secretary-general of the China National Textile and Apparel Council, said that the Qilu Fashion Conference is of great significance to the development of the textile and garment industry in Shandong Province and the construction of a fashionable city in Jinan. Shandong, as a strong textile province with a trillion-yuan industrial scale, enjoys a leading edge in industrial transformation. Jinan, with its profound cultural heritage and the unique characteristics of its springs, has great potential in the integrated development of industry and city.

When tradition meets innovation, how can Jinan's fashion industry break through and go viral? Wang Degang, vice president of the China Tourism Association and president of the Shandong Tourism Industry Association, said that the modernization of city ips requires "upholding tradition while innovating". It is necessary to not only deeply explore the contemporary connotations of historical symbols and transform elements such as Baotu Spring and Li Qingzhao into design language, but also approach the public through immersive experiences and cross-border collaborations, allowing culture to move from "museums" into daily life. Achieve a leap from regional symbols to fashion totems.

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