As a millennia-old commercial capital and an international trade center, Guangzhou has profound modern commercial and trade deposits and obvious advantages. At present, Guangzhou is speeding up the construction of "12218" modern industrial system. As the leading industry in Guangzhou's 8 modern service industries, the modern business and trade industry is driving the traditional industrial chain to jump through the empowerment of digital technology. Recently, Guangzhou "12218" modern industrial system media research activities came to the cross-border e-commerce "giant" Xiyin company hidden in the village of Panyu City in Guangzhou, to see how it through algorithms, intelligent supply chains and green processes, so that a piece of "made in China" into a "global explosion".

Fully empower traditional factories

Guangzhou has the country's largest fabric market group and clothing market group, is the world's largest clothing distribution center. However, the garment industry itself is a non-standard industry (an industry that provides non-standard products or services), with many upstream and downstream links, rapid changes in consumer demand, and a wide range of production processes and raw materials, often facing the risk of high inventory.

By innovating the "small order fast reverse" digital on-demand flexible supply chain model, Xiyin solves the industry's high inventory risk and reduces waste from the source. "Based on the flexible supply chain and industrial Internet built on the basis of digital, we grasp the fashion trends and consumer feedback in real time from the front end, and make more accurate predictions to develop subsequent product styles." Entering the production process, the requirements and standards of production and quality management of each style will be synchronized to the supplier side in real time through digital tools, and the supplier will then carry out production scheduling and production management to solve production problems in time." The relevant person in charge of Xiyin said.

According to the data recently released by the consultancy GlobalData, from the market share of the global fashion market in 2024, Xiyin has surpassed ZARA, H&M and Uniqlo with the advantage of digital on-demand flexible supply chain, second only to Nike and Adidas, and become the third largest fashion retailer in the world.

Not only that, since 2023, Xiyin has carried out deepening supplier empowerment work. By the end of 2024, Xiyin has invested a total of 250 million yuan to continuously empower suppliers in four aspects, including technological innovation, training support, factory expansion, and community public welfare services.

"I only knew about production before, but I didn't understand the process and concept of lean management." Xiyin's children's clothing supplier Xie Shuangtao has a deep feeling about this, "Before lean management, the workshop site and warehouse are often stacked in chaos, the auxiliary materials are placed at will, the lack of classification management, many things are not easy to find, low efficiency, and it is easy to waste." Today, a search in the system tells you where it is." Today, Xie Shuangtao has opened four new factories, the total area of the factory has increased by seven times, the number of workers has increased by 10 times, and the monthly shipment has risen from 5,000 to 6,000 pieces to 400,000 pieces at the peak.

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