As a knowledge-based innovative enterprise, Esquel is constantly pioneering and seeking new ideas, making efforts in both "innovation research and development" and "brand development", accelerating green transformation and promoting high-quality development of the enterprise and the industry.

Explore new to achieve sustainable development of industry

At present, with the rapid development of mobile Internet technology and artificial intelligence, as well as the increasing complexity and uncertainty of the international market environment, the economic and industrial development has entered a period of slowing down, improving quality and efficiency, which tests the ability of enterprises to innovate, transform and upgrade.

Since the rework after the holiday, Esquel's workshop production has entered into a state immediately, and the order situation is better than that of the previous two years. The company is continuing to communicate with different customers and negotiate more orders. In the context of the recovery of consumption, Esquel is expected to increase production and output value in 2023.

As one of the world's leading knowledge-oriented enterprises, Esquel, based on the original traditional manufacturing and with 45 years of accumulated technical strength and advanced experience, constantly promotes its own innovation and transformation, upgrading and development. At the same time, we will continue to advance the R&D of automation equipment, the application of industrial interconnection management technology, and the development of high value-added products, and accelerate the commercialization of advanced R&D technologies with intellectual property rights of Esquel.

Under the background of "double carbon", green transformation is the only way to sustainable development of textile industry. Through a series of cutting-edge technology breakthroughs, such as waterless dyeing, salt recycling, natural dyeing, clothing automation equipment and IoT solutions, Esquel insists on creating a high-tech textile enterprise with innovation, solving the technical problems that have plagued the high-quality development of the industry.

As the industry leader, Esquel has always been at the leading position in the field of new technology, new equipment and advanced management. For example, in terms of automation, Esquel has independent research and development capability, and has developed more than 50 kinds of mature automation equipment such as automatic sleeve side machine, collar 4-in-1 linkage, interconnector 4-in-1 linkage.

In addition, the linkage automated production line developed by Esquel integrates employees, related technologies and equipment, and is operated by skilled technicians. In addition, it is coordinated with mechanical arm, visual identification technology and the automation module independently developed by Esquel, which greatly improves the stability of product quality and the overall production efficiency. At the same time, it also enables employees to transform from operators engaged in repetitive and tedious work into multi-skilled workers who can participate in simple programming innovation to improve production efficiency and operate multiple devices at the same time, which helps employees realize higher value and improve their salary and treatment.

Up to now, Esquel has promoted nearly 1,800 self-developed automation equipment for internal and external use of the group, empowering industry partners, improving production efficiency and product quality, and jointly promoting high-quality development of the industry.

Turn to the domestic market to develop its own brands

In recent years, under the influence of external market changes and other factors, Esquel's main customers have gradually shifted from Europe and America to China. Thanks to the domestic economic recovery, Esquel's product sales are stable. At present, domestic customers account for the largest proportion, and overseas customers mainly include Vietnam, Germany, Japan, the United Kingdom, etc. In the future, Esquel will continue to expand domestic, Southeast Asia, ASEAN and other domestic and foreign high-quality customers.

Based on the professional wisdom and technological strength accumulated from the successful operation of vertical integrated supply chain for more than 40 years, Esquel will accelerate the pace of technology commercialization in addition to continuous innovation in the traditional textile and apparel business, namely -- the left end of the smile curve: innovative research and development.

By investing in digital transformation, smart logistics, renewable energy, environmental protection, optimized products and high standards of specialization, as well as focusing on talent development, such as training knowledge-based talents and digitally empowered employees, Esquel will work with different stakeholders to provide customers with value-added solutions that drive the transformation of traditional industries.

Esquel, as an enterprise with unique vertical integration supply chain advantages, has the innovation ability of the whole process from cotton cultivation and research and development, to cotton material innovation and cotton clothing design. Another major move towards the two ends of the value-added development of "Smile Curve" -- vigorously developing its own brands "PI" and "Ten Ru Shi", which has become a new way for Esquel to expand the market.

Through its own retail brands such as PI and Shirushi, Esquel infuses years of accumulated experience and technology into its products, ensures product quality from the source, and strictly controls every production link to provide consumers with high-quality clothing products and services.

At the same time, in order to further expand the market, "Pai" and "Shisushi", on the one hand, continue to expand physical stores in first-tier cities and new first-tier cities at home and abroad, or set up pop-up stores to improve consumers' user experience and increase interactive channels, on the other hand, they also carry out more innovative attempts on online platforms such as Douyin, Youzan, Kuaishou and Xiaohongshu. To achieve the perfect combination of online and offline, to provide consumers with better quality, convenient, diversified consumption experience. Among them, "Ten Ru Shi" signed Nicholas Tse as its brand spokesperson, which greatly enhanced its brand awareness. The overall domestic sales in 2022 increased by 78% compared with 2021, and the online sales increased by 152%.

The two brands are also co-branded with National Treasure, Trisaran Body, FC Barcelona and other well-known IP to seek brand fit and continuously improve brand awareness.

In addition, in order to meet the needs of domestic customers, Esquel will continue to promote functional products, such as super anti-splash water, single guide wet, sweat traceless, natural dyeing, non-ironing products, and promote more aquatic washing products, such as magic dyeing, color dyeing, etc., to provide consumers with clothing solutions to meet different occasions and aesthetic needs, and constantly improve consumers' wearing experience. At the same time, Esquel is striving to expand into new areas and develop in parallel with different industries and changing customer needs.