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Expand the application of digital scenes
Release date: [2022/10/14]  Read total of [257] times

The Ministry of Industry and Information Technology (MIIT) recently issued a notice to organize the 2022 textile and apparel "excellent supply promotes upgrading" campaign, according to the MIIT. The event aims to lead and create demand with high-quality supply, promote the upgrading of textile and garment industry, product upgrading and consumption upgrading. The event will take place from October to December 2022.

According to the notice, the activities mainly include the following five aspects:

First, strengthen cooperation between the upstream and downstream of the industrial chain to maintain the resilience and stability of the supply system. To organize international exhibitions and exchanges in clothing, fabrics and accessories, yarn, knitting, textile machinery, industrial textiles and other industries, and strengthen exchanges and cooperation in the global textile and apparel industrial chain and supply chain.

Second, we will organize inter-industry exchanges to promote industrial upgrading and product upgrading. We will carry out exchanges and docking activities in the apparel, home textiles, industrial textiles, chemical fibers, cotton and filament weaving industries, and promote the innovative development of textile and garment industrial clusters.

Third, we will promote intelligent and green development and accelerate the application of new technologies and equipment. We will organize the promotion of digital, intelligent and green technological achievements, expand the application of digital scenarios, promote the production, manufacturing and use of green fibers, and upgrade the level of green development of textile enterprises.

Fourth, enhance the creative design ability of enterprises and enhance the leading role of brand consumption. We will organize fashion weeks, fashion and home textile design competitions, and creative design exchanges and seminars, promote the integrated development of textile intangible cultural heritage and modern fashion, and guide enterprises to strengthen brand building.

Fifth, carry out special product promotion activities, expand textile clothing consumption. Hold shopping festival, "National tide cotton products" series promotional activities to expand the consumption of cotton textiles and clothing; Promote innovative textile and garment products, cultivate new consumption hotspots; We will support the innovative development of natural fiber textiles such as wool and cashmere to make their products more attractive to consumers.