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China's brand day meets you!
Release date: [2021/4/30]  Read total of [323] times

The annual May 10th "China Brand Day" is coming, 2021 China Brand Development International Forum - Textile and Apparel Industry Brand Building Forum as the only designated textile and apparel industry forum as the "China Brand Day", will be 5 The month is held in the Friendship Hall of Shanghai Exhibition Center in the afternoon.

According to reports, "2021 China Brand Development International Forum" and industry sub-forums are made by the National Development and Reform Commission, the Ministry of CPC Central Committee, Ministry of Industry and Information Technology, Agricultural Rural Department, Ministry of Commerce, State Market Supervision, Administration, State Intellectual Property Office The Shanghai Municipal People's Government jointly hosted, and the State Council State Assets Supervision and Management Committee specially supported. This "Textile and Apparel Industry Brand Building Forum" was organized by the China Textile Industry Federation, Co-organized by the China Textile Industry Federation Brand Work Office, Qingdao · Oriental Fashion Center is a special cooperation unit, will be held in Shanghai Exhibition Center on May 11th Friendship Hall is held.

The "Sub-Forum" will set the two major links of "authority release" "topic sharing" in the theme of "new value new value" in the new era. At that time, the new achievements, new appearances of China's textile and apparel brand construction will be displayed in the next line, and the new appearance of China's textile and apparel brand is displayed to the whole society, and the public's understanding and cultural confidence in the independent brand is enhanced. At that time, representatives from all walks of life from the State Ministries, Industry Associations, Brand Enterprises, and News Media, will gather together to talk about the new appearance of China's textile and apparel brands.

High-rise construction, frontier forecast

Heavy release industry brand building results


In the "authoritative release" link, "2020 China Textile and Clothing Brand Development Report" "2021 Chinese Contemporary Youth Fashion Life Trends White Paper" "2021 China Textile and Apparel Brand Competitiveness Results" three authority content will be released in the same period.


"2020 China Textile and Apparel Brand Development Report"


"2020 China Textile and Apparel Brand Development Report" is the ninth release since 2012, through the new characteristics of combing, the new trend, the new trend has become the wind direction and important work guidelines for the development of industry brands. "Report" from challenges and opportunities, adjustment and innovation, strengthening and enhances three major parts, based on systematic brand building data survey and a large number of typical case analysis, focusing on global vision, depth analysis of China's textile and clothing brands The new environment, combing the new trend of brand building presented, pointing out the new direction of the whole industry brand building in the "14th Five-Year Plan".

"2021 Chinese Contemporary Youth Fashion Life Trends White Paper"

With the rise of social development, especially the rise of young generations, people's consumption concept, lifestyle, and aesthetic trend have changed. In this context, the China Clothing Association joins the Chinese Contemporary Youth Fashion Research Center to build a Chinese Contemporary Youth Fashion Research Center, with "new concept, new population, new trend" as the entry point, focus on the forefront of Chinese contemporary youth, lifestyle and self Expression, in-depth insight into youth consumption trend, launch "2021 Chinese Contemporary Youth Fashion Delivery Trends White Paper", expect to provide pragmatic and forward-looking guidance for China's textile and apparel brand construction.

2021 China Textile and Clothing Brand Competitiveness

In order to implement the "Three Products Strategy" proposed "Perfect Brand Value Assessment System, the Consultation and Assessment of Enterprise Brand Creation", China Textile Industry Association specializes in establishing "China's textile and clothing brand competitiveness improvement work mechanism", Research team, after nearly two years of in-depth research, based on relevant international standards, national standards, tight textile and clothing brand characteristics, after a multi-wheel assessment, improve the value evaluation system for textile and clothing brand value, and establish the calculation model. Through the voluntary declaration, the systematic assessment, "2021 China Textile Competitive Brand Competitiveness Evaluation Results" was produced. This evaluation covers the field of clothing, home textile, cotton, chemical fiber, industrial, textile machine, and 55 corporate brands worth more than 5 billion yuan, and finally "2021 China Textile and Clothing Brand Competitiveness Enterprise".

Show the style, enlighten the wisdom

Cruise sharing brand building excellent experience

In the "Topic Sharing" link, the Forum will combine the new position of the textile industry "technology, fashion, green", selection of excellent independent brands with certain visibility, positioning youth fashion group, concentrate on new era, new lifestyle and new consumption Under the background, China's textile and clothing brands are leading new fashion, creating new trends, newcomers, new achievements, collision new ideas, and enlighten new thinking.

Li Ning

Branding with the born athletic genes and "all possible" brand spirit always run through the development of Li Ning brand, Li Ning (China) Sports Goods Co., Ltd. Quality and Supplier Social Responsibility Management Center Senior Director Huang Jie Sharing will be shared with the "Technology Huanxin Sports Gene Cultural Cultural Cultural Cultural Cultural Cultivation", showing the technological innovation and development trend and cutting-edge technology of clothing and apparel brands, guiding the new concept of "excellent learning".

Ivli

With elegance, self-confidence, natural as a brand DNA's favorite of female consumers, and throughout the links of all links, it is a key support for its efficiency, accurate brand management, so Iraq. Fuli has achieved good results. At that time, Yifei Group founded, Chairman Qianxian will unlock the success of Ivli digital operation with the "Digital All-Link Development Trend of Fashion Brand".

Live in left

Culture is the soul of the brand, gives the brand width and temperature. How to promote China's millennial excellent culture and aesthetics through brand culture, how to translate national culture into a deep and unique brand cultural connotation, worthy of every brand. Life has always been committed to become a cultural luxury brand with oriental characteristics, through the research and re-creation of traditional culture, bringing beauty, confident, warm and strength. Stay tuned to live in the founder of the left brand, and the theme sharing of the Executive Director of the Meter Group "How to build a cultural luxury brand with oriental characteristics."

Qingdao Oriental Fashion Center

Qingdao Oriental Fashion Center as the "Textile Creative Design Pilot Park" identified by the Ministry of Industry and Information Technology, with the original design trading center as the core, through the original incubation and brand and industrial cluster, realize the original design transaction transformation, and is committed to serving the industry Fashion creativity improvement. Wang Lin, Executive Director of Qingdao Zhongwang Fashion Industrial Investment Group Co., Ltd., will bring "original design and empowerment brand development" theme sharing, and expect to play a more important role in the improvement of industry brand building capacity and high quality development.

Mercury home textile

After the era of postpartum, health consumption has become the main melody of contemporary consumption, and health products are received unprecedented attention. Under the brand strategy of "Good Core Selected Mercury", Mercury Home Textiles adheres to technology innovation and empowerment, "Let the family sleep a good" brand concept is recognized by more and more consumers, Shanghai Mercury Household Li Yuli, chairman and president of Textile Co., Ltd., will bring a wonderful share with the theme of "innovating quality, cultural inheritance - Mercury home textile brand construction and product strategy sharing".


The blogging is about, and the thickness is thin. In the face of new normal, new consumption, new kinetic energy, "2021 China Brand Development International Forum - Textile and Apparel Industry Brand Building Sub-Forum" will promote China's textile and apparel brand competitiveness, and help to create China Brand new ecology, leading contemporary fashion life and new consumption, meeting people's better life.