At first, two delivery workers were spotted at overseas ski resorts in New York, Toronto, Hokkaido and other places. That's not the business war between the two giants, Yellow and Blue, venturing into the international arena; rather, it's the underhanded alternative of Amway, a seasoned outdoor player.

Nowadays, the windbreakers and cold-proof equipment from the Rider Mall have become popular among the working class. The core driving force lies in the technological breakthroughs and scenario-based applications of new textile materials. These high-quality and cost-effective equipment items, which are jokingly referred to as "commuter Uniqlo", reflect the precise balance between functionality, practicality and cost-effectiveness achieved by the textile industry.

I. The "Natural Evaluation" of Millions of Riders

It is not easily damaged by sun exposure, cycling friction, or even grinding tests with an Angle grinder. Compared with the delicate brand-name down jackets, it is more suitable for the "rough use" scenarios of daily outdoor activities.

In terms of waterproofing, a professional anti-rainstorm coating process is adopted, which can withstand severe weather. In terms of warmth retention, the quick-drying polyester fiber is breathable and sun-protective in summer, and the composite fabric locks in temperature in winter. A Douyin blogger tested that after cycling for half an hour in the cold wind, the internal temperature of the clothes could still be maintained at 36.7℃. This "practice-oriented" textile design enables the delivery uniforms to not only meet the work requirements of riders but also be suitable for outdoor scenarios such as skiing and hiking, making them the "disposable battle robes" for outdoor enthusiasts.

The first step for takeout work uniforms to become an "affordable alternative to Archaeopteryx" lies in the high-end penetration of textile fabrics. The winter workwear also features a graphene inner liner and a back insulation zone design, allowing affordable equipment to enjoy the warmth experience of high-end textile technology, completely breaking the conventional perception that "functional fabrics = high prices".

Scenario-based textile innovation, balancing practicality and trendiness

The popularity of takeout work uniforms is inseparable from the precise adaptation of textile design to diverse scenarios. In terms of the silhouette, the inverted triangle cut is supported by a crisp and wrinkle-resistant fabric, which not only makes the rider look upright but also conforms to the trendy aesthetic of young people. The pocket design is paired with wear-resistant fabric. With a large opening and deep capacity structure, it can stably hold items such as mobile phones and power banks, making it perfectly suitable for scenarios like hiking and cycling.

Ii. Will the textile industry enjoy "two-way benefits" at the end of the year?

Under the dual catalysis of the cold wave in the Northern Hemisphere and the peak consumption season, China's textile industry has received a "warm signal" at the end of the year. On one hand, orders in the national textile industry chain are picking up and payments are accelerating. On the other hand, the down jacket industry represented by Pinghu, Zhejiang Province, has achieved dual breakthroughs in sales volume and brand by leveraging e-commerce platforms, injecting strong impetus into the transformation of traditional manufacturing.

With the southward movement of strong cold air, the seasonal demand for the textile industry has been rigely released. The consumption of terminal products such as down jackets and warm home textiles has soared, driving a concentrated emergence of orders in the upstream weaving and printing and dyeing links. Functional fabrics have become the new favorite in the market. The proportion of orders for windproof, waterproof, lightweight and heat-insulating products has significantly increased, forcing enterprises to optimize their product structure. Traditional heavy and warm items are gradually transforming into "functionality + fashion". For instance, the "down jacket in the style of a windbreaker" launched by enterprises in Pinghu not only meets outdoor needs but also caters to the aesthetic standards of the younger generation, becoming the main force driving order growth.

The domestic "Double Eleven" and the overseas Christmas season form a consumption "dual engine", further expanding the growth space. The promotional front of domestic e-commerce platforms has been extended, and the proportion of "on-demand purchasing" orders with small and medium-sized batches and rapid response has increased, effectively alleviating the inventory pressure in the industry. The overseas market has benefited from the easing of trade frictions and the reduction of tariff pressure. The stability of textile export orders has been enhanced, and enterprises with diversified layouts have achieved "complementary domestic and foreign demands".

The improvement in cash collection will provide a safeguard for the industry's recovery. On the one hand, the standardization of e-commerce platforms has shortened the cycle of capital occupation, and the proportion of advance payments and immediate settlement has increased. On the other hand, enterprises have upgraded their awareness of risk control. The "production and purchase on order" model reduces inventory overstock, and they prioritize cooperation with high-credit customers to lower the risk of bad debts. This forms a virtuous cycle of "order growth - timely collection - capacity optimization", providing financial support for the year-end capacity sprint.

The first Outdoor Textile and Apparel AI Design Competition has come to an end

With the increasing promotion of the concept of a healthy lifestyle, more and more people choose outdoor or light outdoor activities in their spare time. Even "windbreakers" have become the uniform "urban clothing" for many urbanites. In Qu County, Sichuan Province, during the golden autumn season, not only did it witness a bountiful harvest of crops, but also a creative collision and exhibition of works among outdoor clothing design talents.

On the evening of November 11th, the final and award ceremony of the first China (Qu County) Outdoor Textile and Garment AI Design Competition came to a successful conclusion. Contestant Yu Mei's work "Ice Blade · Hua Feng Zhi Jia" won the gold medal. The works "Snowfield Hot Wind" by contestants Qi Fang, Kang Yongsheng and Yang Bingxi, and "Flower Stream Snow Reflection" by contestants Song Hangfeng and Zhang Yixi won the silver award. The works "NeonOrange Utopia" by contestants Feng Renjing and Muyesai Saihemaiti, "Twilight Melting Star Preface" by contestant Shen Jiaqi, and "Chasing the Field" by contestant Cheng Pu won the bronze awards.

Qu County has a long history of textile production. As early as the Eastern Zhou Dynasty, it already had relatively mature textile technology. The History of the Later Han Dynasty also records that "Congbu" has long been used as a collection item since the Han Dynasty. In recent years, Qu County has keenly captured the vast space and bright prospects of the clothing industry. Taking advantage of the fact that the main consumer group pays more attention to a healthy lifestyle and a pleasant mind, it has actively expanded the outdoor clothing industry track and has established a complete industrial chain system covering "spinning and weaving - water washing and dyeing - creative design - garment manufacturing - sales and foreign trade". With the successive entry of many well-known brands, It has achieved a magnificent transformation from a "wage economy" to an "industrial economy".

This competition, themed "AI Qu County · Weaving the Future", is a vivid practice of Qu County embracing digital technology and promoting industrial transformation.

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