Recently, the 2025 China (Dalian) International Clothing and Textile Expo was held in Dalian, Liaoning Province. This year's Clothing Expo, with the theme of "Fashion & Technology", has gathered global industry resources, making the clothing and textile industry the focus of public attention for a time.

Break through the bottleneck of transformation and upgrading in the garment industry

The garment and textile industry is one of the important industries in China's national economy. It plays a very significant role in promoting national economic development, increasing residents' income and solving employment problems. Because it combines multiple features such as basic necessities and ordinary consumer goods, it is related to the improvement of people's quality of life and is also closely associated with the revitalization of the consumer market and the transformation and upgrading of industries.

During this process, the problems faced by the clothing industry, such as insufficient independent research and development innovation capabilities, low technological content, insufficient brand recognition, and the need to improve the green level, urgently need to be solved. We should take multiple measures to promote innovation, branding and green development in the clothing industry.

Enhance the level of creative design Innovation is the primary driving force for development, and this "key variable" is being transformed into the "maximum increment" for high-quality development. To cultivate demonstration enterprises of technological innovation in the garment industry, more specialized, refined, distinctive and innovative enterprises should emerge in the industry, and garment industrial parks should be built to aggregate and stimulate new vitality. Strengthen original design to solve the problem of product homogeneity. Guide textile and garment enterprises to enhance the digitalization level of R&D and design, and promote the integrated innovation of design. Guide the industry's R&D and design to be more personalized and fashionable, better meeting consumers' demands.

Brand management should be more professional. Guide clothing enterprises to develop high-quality products with independent intellectual property rights and strong market competitiveness, and strengthen the construction of self-owned brands through quality improvement. Support qualified clothing enterprises to carry out digital and intelligent transformation, strengthen brand building and enhance brand grade. In light of the operational characteristics of the clothing brand market, it is encouraged that clothing enterprises enhance professional management and corporate governance, and pay attention to the deep integration of technological content and cultural connotation of products. Strengthen the promotion and publicity of the brand.

Aim at high added value and low energy consumption targets. Green development is an important measure to practice ecological civilization and an inevitable choice to promote new industrialization. Encourage garment enterprises to adopt green and advanced processes, achieve the integration of industrial Internet and green textile processes, and create more green factories. Promote and apply energy conservation and emission reduction technologies to enhance the level of clean production. Promote the low-carbonization of the industrial structure of the garment and textile industry, the cleanliness of the production process, and the efficient utilization of energy and resources.

"Sock Capital" Zhuji takes on "Textile Capital" Keqiao

In July, in Zhejiang, the basketball craze was boiling over because of "Zhejiang BA". On the evening of July 6th, the opening game of the 2025 Zhejiang Province Urban Basketball League kicked off in Zhuji, known as the "Sock Capital of China". The home team Zhuji defeated the "Textile Industry King" Keqiao 79-60. This competition is not only a contest of basketball skills, but also a vivid reflection of the strength of the characteristic industries of the two places, making the labels of "Sock Capital" and "Textile Capital" shine brightly both on and off the court.

Socks are so confident that a single thread weaves the global map

"Zhejiang BA" centers on "grassroots basketball", with all the participants being local amateur enthusiasts who have never participated in professional leagues. Basketball lovers from all walks of life, including teachers, police officers, and e-commerce live-streamers, have taken the stage one after another. Both teams are named after their regional characteristics (Zhuji is called the "Zhen" travel Team and Keqiao is called the "Bu" Service Team). The banners on the field and the support culture also incorporate homophonic elements such as "Bu Bu" and "Zhen", strengthening the dissemination of industrial culture. Meanwhile, on the spot, just as exciting as basketball was the city "jokes" of brothers competing against each other: "Zhuji, 'Sock', fully unleashed" "Keqiao, never just 'cloth'"...

Beyond victory or defeat, industry and basketball jointly paint the vitality of the county

Zhuji's ability to exude confidence on the sports field stems from its solid strength as the "Sock Capital of China". Here, the annual production of socks accounts for one third of the global total. From ordinary cotton socks to functional sports socks, from children's socks to high-end silk socks, the products cover the global market. In 2024, just 253 large-scale sock enterprises generated a production value of 20.886 billion yuan. A thin thread has woven a vast industrial empire in Zhuji.

Beyond victory or defeat, industry and basketball jointly paint the vitality of the county

The showdown between the "Sock Capital" and the "Textile Capital" is no longer solely focused on the outcome. In the competition, Zhuji team won the game with solid offensive and defensive coordination, just like the steady and solid market layout of its sock industry over the years. Although the Keqiao team lost, they still deserve honor. The resilience they demonstrated on the field is just like the flexible adaptability of their textile industry in global competition. More importantly, "Zhejiang BA" has brought the industrial characteristics of the two regions into the public eye in a more vivid way.

With the continuous advancement of "Zhejiang BA", the story of "Sock Capital" and "Textile Capital" will continue. The passion ignited by basketball and the confidence forged by the industry interweave, not only writing the brilliance of Zhejiang basketball, but also serving as a vivid footnote to "Healthy Zhejiang" and the high-quality development of county economies.

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