Light textile industry is a trillion-level pillar industry and an important livelihood industry in Shandong, which has been included in the "Top ten industries" to convert old and new kinetic energy to enjoy the same policy, and the transformation of high-end, intelligent, clustering, and green has steadily improved the quality and efficiency of development - this traditional industry is showing new vitality.

However, from the perspective of the entire industry chain, Shandong light textile industry is still insufficient at both ends of the "smile curve", from original technology reserves to channel construction, brand development and other shortcomings; As a non-just-needed consumer goods field, it is also in a key stage of transformation and upgrading to adapt to the new trend of consumption. Recently, Shandong Province organized more than 100 key enterprises and advantageous industrial clusters from the province's light textile industry to enter Shanghai, the birthplace of China's modern light textile industry, and explored a new path to make this industry a big market and a big article by marking local excellent enterprises.

Fashion is not a simple skin change

The backstage can accommodate 300 models and staff at the same time, the largest scale in Asia; The representative offices of the world's five "fashion capitals" are stationed in China, hosting nearly 100 cultural and fashion events at home and abroad every year. As a fashion landmark in Yangpu District of Shanghai, Shanghai International Fashion Center, its predecessor is the Shanghai 17th cotton Textile Factory, and this change is not "changing the skin" so simple.

"The original clothing research and development room was reinforced by underground piling and increased in height and width, which became the show you see now. If you look more carefully, you can also find that many red bricks have numbers, which were cleaned and repaired one by one during the reconstruction to ensure that the old is restored." Wu Yue, a staff member of the public relations department of Shanghai International Fashion Center, introduced that Shanghai Textile Group adopted the principle of transformation based on retention after investigating the abandoned plant, blending the old industrial atmosphere with fashion taste.

Keep the red brick, but break down the "red brick wall." "Docking new needs and adding new functions are important issues for many textile enterprises in Shandong." Yantai Qiyuan Clothing Co., Ltd. is an enterprise with more than 100 years of history, chairman Chen Yanqin told reporters, "Time-brand" is actively considering how to compete for the right to speak in the new market, "We consider this year in the United Kingdom, France, South Korea and other countries to carry out cheongsam museum tour, on the one hand is to use this way to narrow the distance between tradition and fashion, On the other hand, it can better promote sports and leisure cheongsam and other categories that consumers are not familiar with."

"At present, the textile and garment industry is still mainly a stock market, if there is a leading new trend, you can harvest a new wave of dividends." Guan Xiaoyan, director of the light industry Textile Industry Department of Shandong Province, said that Shandong has launched the "new textile extension market" activity, organizing excellent enterprises to group together to expand the city and publicize at the same time, the focus is to promote the multi-channel and multi-form debut of new products, thus guiding more enterprises to open up new markets with supply upgrades.

Traditional industries need to learn new lessons

With well-known IP enabling stationery products such as Mifei and Nautical King, Shanghai Chenguang Stationery Co., Ltd. has not only a distinctive design style, but also a research attitude of "one meter wide to ten thousand meters deep" : Every year, the company invests more than 100 million yuan in technology research and development and product innovation, and has more than 800 patents and participates in the formulation of a number of national and industry standards.

"If traditional industries want to keep up with market trends, they cannot do without the help of new technologies." CAI Jinnan, vice chairman of Dezhou Hengfeng Group, thought of the exploration of the enterprise in the independent research and development of functional yarns: pearl fiber, milk fiber, submicron fiber, seaweed fiber... It is with these functional and differentiated cotton textile products that the company's performance is still relatively strong when the overall cotton textile market is weak. Taking the antibacterial cotton jointly developed by Dezhou Hengfeng and Donghua University as an example, it has been applied to the production of well-known sportswear brands and antibacterial underwear products in China.

Since 2013, Morning Light has set up Morning light Living Hall and nine wood sundries Club, which will be closer to consumers. "Natsu is exploring this direction as well." Ma Xiumin, director of the Industry and information Bureau of Xiajin County, mentioned that Xiajin used to set up offices to sell yarn in Wuxi, Jiangsu province, Shaoxing, Zhejiang province and other places, and now many local entrepreneurs are aware that in order to develop better, they have to be as seamless as possible with the needs of the terminal brand. This has promoted the local digital "make up" : by installing sensors, scanning guns, display screens, etc., to solve the problem of "deafness, dumb, blind" equipment and materials, and then through MES(manufacturing enterprise production information management system) and ERP(enterprise resource planning management system) two software systems to help enterprises achieve production, procurement, sales data interconnection.

"The proportion of small and medium-sized enterprises in the light textile industry is high. At present, many companies are faced with the old organizational curriculum is not completed, lean and other new organizational curriculum is imminent." Song Yidong, an expert appointed by the Shanghai Economic and Information Commission, said that in this process, entrepreneurs must first complete the role transformation, especially the good use of information technology concepts to guide the innovation of production and management concepts.

Talent leads to support brand renewal

Not only Shanghai, at the beginning of this year, many light industrial textile enterprises in Shandong are actively "going out" to study.

"Our R & D design team has reached 3,000 people, distributed in several key cities in China and the UK, Spain, Japan and other major textile countries in the world." Wu Liping, deputy general manager of Dishon Group, said that the multi-point layout can ensure that the design from the front to guide production, at present Dishon ODM(independent research and development design and manufacturing) business has accounted for 95% of exports, but in the case of the importance of the domestic market is becoming increasingly prominent, the change of consumer groups also put forward new challenges to the enterprise brand building.

"As the 'post-90s' and' post-00s' become the main force of consumption, there is no ready-made experience to grasp their consumer demand for reference, which is a real challenge for enterprises." Xu Huanzhang, director of the Institute of Chain Brand Strategy at Shanghai Jiao Tong University, said that this requires companies, especially those with a long history, to break inertia.

"The biggest dividend of enterprise development is still from talent, and at present, the entire industry is in a critical stage of transformation from 'factor driven' to 'talent led'." Wang Xiao, deputy director of the Shandong Provincial Department of Industry and Information Technology, said that as the first provincial inspection training opened after the textile industry entered the "top Ten", this "learning" Shanghai aims to stimulate the ability of enterprises to crack deep-seated problems, and one of the important ways is to attract talents and wisdom through multiple channels. According to reports, Shandong is also innovating in the cultivation of talent-leading enterprises this year, and accelerating the creation of a group of benchmarking enterprises with strong talent awareness and high management level.

Changzhou Fubon Chemical Fiber Machinery Factory Technical is a professional manufacturing supplier that develops and produces various chemical fiber machinery as its main body. It integrates scientific research, development, production and sales. In order to meet market demand, our factory has established a comprehensive chemical fiber spinning silk silk Experimental base provides customers with good equipment and technical services. We mainly provide customers with various chemical fiber sets of equipment such as polyester, Parion, nylon, aminoly, and undertake various related equipment transformation projects and custom services.