Editor's note: Recently, China Textile Industry Federation Circulation Branch issued data in the first half of the textile and apparel professional market. In the first half of the year, my country's textile and garment professional market gradually adapted to the daily transaction in an orderly manner, and the focus of monitoring market turnover is basically a normal level before the epidemic.

46 key monitoring markets analysis

China Textile Industry Federation Circulation Branch (hereinafter referred to as "Circulation Branch") focused on monitoring, in the first half of 2021, in the first half of the turnover, the overall operation of my country's textile and clothing professional market The situation has been basically restored to the level before the epidemic, some market performance is prominent, achieving the rise, and market transactions even exceeds the level before the epidemic.

Market transaction achieves breakthrough

In the first half of 2021, the total number of 46 textile and apparel markets (including market groups) (including market groups), with a focus on circulation branch, reached 596.7 billion yuan, an increase of 43.93% year-on-year, an increase of 11.52% over the same period in 2019. Among them, 35 market turnover increased year-on-year, accounting for 97.76% of the total turnover, an average increase of 49.41%; 11 market turnover declined year-on-year, accounting for 2.24% of total turnover, with an average drop of 44.68%.

From the market operation efficiency, the average operating efficiency of 46 textile and garment is 53601.50 yuan / square meter, an increase of 42.80% year-on-year, an increase of 10.61% over the same period in 2019; average shop efficiency (annualized) is 40.963 million yuan /, A year-on-year increase of 43.27%, an increase of 11.52% from the same period in 2019.

From the regional structure, in the first half of the year, 46 markets, the number of professional markets in the eastern region was 524415 billion yuan, an increase of 41.76% year-on-year, an increase of 13.06% from the same period of 2019, accounting for 87.89% of the professional market share; The professional market turnover is 50.34 billion yuan, a year-on-year increase of 57.15%, an increase of 2.20% from the same period of 2019, accounting for 8.43% of the professional market share; the number of professional markets in the western region is 21.97 billion yuan, a year-on-year increase of 74.1%, ratio In 2019, the same period increased by 1.29%, accounting for 3.68% of the professionals of the professional market.

From the circulation level, 46 markets include 27 dedicated professional markets, 19 domestic land-type professional markets. In the first half of 2021, 27 production-type market volume reached 531.959 billion yuan, accounting for 89.15% of total turnover, an increase of 44.72% year-on-year, an increase of 14.80% from 2019; 18 sales-type market turnover is 64.741 billion yuan The total turnover is 10.85%, an increase of 37.81% year-on-year, down 9.68% from the same period in 2019.

Respond to challenges to find opportunities

In the first half of this year, various external environmental disadvantages not only bring new challenges to the development of professional markets, but also brings new opportunities for innovative butterflies. Some professional markets are keen to judge the international political and economic situation and trade trends, and the new changes in the domestic consumer market are deeply insightful. They actively cater to the new needs of our consumers. Through business model innovation and business sector expansion, it is excellent to turn to the machine. A new breakthrough in the turnover. In the first half of the year, the focus of monitoring market has exceeded 11.52 percentage points in the same period in 2019. It is the result of this part of the market proactive innovation and upgrading, and the results of the performance.

Since 2020, professional market managers and merchants have changed from passive receiving in the influence of new coronal pneumonia epidemic, which has been actively innovative, thus enabling my country's textile and apparel market. Uplined and overline acceleration fusion further promoted the growth of market transactions.

In the first half of 2021, the textile and garment professional market continued to consolidate and optimize the new model, new formats of the online convergence development, and further expand the extension, precision service on the basis of 2020, and actively build an e-commerce supply base in the market. New services such as red hatching base, live broadcast service platform, offline experience center, encourage merchants to hug live e-commerce channels such as live e-commerce and social e-commerce.

Pyanaria, Xiliu, Changshu, Shishi, Jimo and other clothing professional markets expand e-commerce sector, transfer online transactions, especially live e-commerce by merchant's spontaneous behavior into the market's key service category, with the business district, promoted Live e-commerce standardization, normalization, sustainable development; Wuhan Hanzheng Street market introduces cross-border e-commerce service sector through Wuhan Cross-border E-Commerce Service Resources Center, actively guiding merchants to try cross-border e-commerce, become international, domestic double cycle to promote each other The beneficiaries not only alleviate the influence of new crown pneumonia, but also created considerable market increments in the first half of 2021.

Market brand value improvement

In the first half of the year, my country's textile and apparel market and merchants' awareness was significantly improved. Production and manufacturing merchants in the upstream of the industry chain actively improve product quality through equipment updates and technology upgrades and enhance product value.

Shengze, Keqiao, Shuishi Bridge, etc. Professional market business district realized the upgrade of the product structure, the upgrade of the product structure, the external low-end manufacturing process, the proportion of high-end supply chain, the overall product grade structure The added value is significantly improved. For example, a large number of merchants in China's Oriental Silk Market produced from white-folded finished fabrics, which greatly improved product added value, and promoted the development of local industries.

In order to adapt to the new competitive environment, improve your core competitiveness, China's textile and garment professional market merchants actively carry out high-quality resources in the industry, promote precise supply and demand, reduce corporate operations and transaction costs, and improve products and services Quality, improve corporate operation efficiency, especially the origin professional market, relying on the agglomeration advantage of the production cluster, strengthen the collaboration between business districts and clusters, and improve the supply of flexible management capabilities through channel management, and there is more and more A variety of supply chain platforms driven by different models such as design, order, manufacturing, and financial services have achieved good results. Data show that in the first half of 2021, the number of origin markets that focused on monitoring was 14.80% over the same period in 2019, while the sales market turnover has declined in 2019.

In addition, in terms of product, the clothing home textile professional market merchants have enhanced the original design level, enrich the brand cultural connotation, strengthen product development, highlighting the characteristics of fine segmentation, and achieve the improvement of product quality, steadily, steadily Transformation.

Such as Guangzhou Red Cotton International Fashion City, Hangzhou Sijiqing Market, Changshu Garment City and other markets actively lead to industrial services, introduce platform agencies, organize various activities, promote cross-border cooperation, etc., enhance merchants' original design and brand cultural level The professional market of the pymodate, Jimo, Tigermen, Xiliu and other places is actively promoting the development of specialty products, optimizing merchants structure, enhancing flexible supply chain levels, and expanding the hug synergy effect, with specialty categories as engines to achieve new breakthroughs in market turnover, implementation Business circle brand, regional brand value improvement.

It is particularly worth mentioning that in recent years, with the continuous optimization of the supply chain to improve operational efficiency, my country's consumption environment has undergone new changes. On the one hand, online consumption demand has burst growth in 2020, gradually become the primary choice and lifestyle of the young generation of consumers; on the other hand, consumer demand personalization, channel diversification, order defragmentation, etc. Complex consumption trend Greate up. The profound changes in consumer ends have higher requirements for the groupering of the supply chain layout of textile and apparel companies, and market competition is also competitive, competition, competition, competition, competition, competition, competition, competition.

For the development of my country's textile and clothing professional market, industry insiders said that recently, celebrating the 100th anniversary of the party, Beijing Winter Olympics, etc. The focus topic is constantly warming, my country's consumer culture confidence and national pride are unprecedented, National goods, the demand for national tide continues to rise. At the same time, the spread of new crown pneumonia is not conducive to the market operation, still interferes with the daily operations and activities of the market. Opportunities and Challenges have become a long-term issue facing my country's textile and apparel market. Therefore, the professional market should maintain stability in the change, actively innovate "transfers into the machine" in stability, and constantly seek new breakthroughs and growth points, comprehensively enhance the traffic and market flow efficiency of my country's textile and clothing professional market line.