The Olympic spirit has never lacked the tragic and solemn style of "the green hills bury the loyal bones everywhere, why should the horse leather be wrapped in the body", and Gu Ailing's success is by no means accidental.

On February 8, in the women's freestyle skiing platform final, Chinese athlete Gu Ailing surpassed her own limit in the third jump, made an unprecedented 1620 grab board, scored 94.50 points, and jumped to the first place in the ranking. win the championship. In the next few days, "Gu's Out of the Circle" became popular all over the Internet. If you think that Gu Ailing's success is just an accident, then I am afraid that the editor should advise you to think more. The Olympic spirit has never lacked the tragic and solemn style of "Loyalty bones are buried everywhere in the green mountains, why should the horse leather be wrapped in bodies".

Let's take a look at the official profile of Gu Ailing released by Sogou Encyclopedia.

Gu Ailing, born in the United States on September 3, 2003, is a Chinese female freestyle skier. In June 2019, Gu Ailing officially announced that she had become a Chinese citizen. In August, she won the championship in the 2019-2020 New Zealand Open of Freestyle Skiing Slope Skills. In November 2020, Gu Ailing was selected into the "Forbes China Under 30 Elite List" and became the youngest entrant. In January 2021, Gu Ailing participated in the XGames World Extreme Games for the first time and finally won 3 medals in total, 2 golds and 1 bronze. Championship blank in sports meeting. As of 2022, Gu Ailing has won 3 World Championships, 9 World Cup champions, 2 New Zealand Winter Games champions, and 2 Winter Youth Olympic champions. On February 8, 2022, Gu Ailing won the freestyle skiing women's platform jumping championship at the Beijing Winter Olympics with 188.25 points, which is also her first Olympic gold medal.

As a result, Gu Ailing became completely popular, and everyone in the group was talking about Gu Ailing, and the advertisements all over the street were all about Gu Ailing. Overnight, Gu Ailing was analyzed 360 degrees without dead ends, from the way of mother Gu's parenting, to entering Chinese nationality, to ice and snow sports, to brand value, to the game of great powers, it was very lively. What are the successful ways Gu Ailing can learn from textile people?

1. "No dead ends" replacement of advantageous resources

What is "no dead ends", that is, to achieve iterative replacement of resources in the shortest time at the lowest cost, and realize them into commercial assets through appropriate channels.

Schumpeter, the master of modern innovation theory, believes that the so-called innovation is "recombination of production factors". Anyone who is engaged in venture capital knows that whether a company can succeed or not depends on the team. Entrepreneurs are to skillfully integrate resources to build capability advantages.

In 1999, "Ctrip Four Gentlemen" Liang Jianzhang, Ji Qi, Shen Nanpeng and Fan Min jointly founded Ctrip.com. The fact that these four people can come together is a classic case of resource integration: Liang Jianzhang, representing technical resources, was the technical director of Oracle (Oracle) China; Shen Nanpeng, representing finance, was the director of Deutsche Bank and the head of China's capital market; Fan Min understands Hotel, former general manager of Continental Hotel; Ji Qi was the general manager of Shanghai Xiecheng Technology Co., Ltd. before, and understands management. The integration of these four types of excellent resources has been half the success.

Gu Ma also made good use of resource integration in the training of Gu Ailing. First, she sent Gu Ailing, who grew up in the United States, to Haidian District, Beijing for training, making good use of the advantages of Chinese and Western education. Second, insist on teaching Gu Ailing Chinese and Chinese culture, "not forgetting one's roots" is not only the basic moral conscience of the individual, but also the invaluable cultural heritage behind the success.

2. Differentiated strategic thinking

When "Japan First" was popular all over the world and everyone was learning the Toyota Way, Porter, the "father of strategy", pointed out predictably that Japanese companies do not know what strategy is and will inevitably fall into crisis in the future. Because Japanese companies misunderstand "operational excellence" as a strategy, which is wrong. The real strategy is to "do not follow the usual path" - differentiated thinking. Everyone learns from Toyota, it's not a strategy, it's an involution. When everyone imitated Nokia mobile phones, Apple, which sold computers, suddenly cross-border and subversive innovations redefined mobile phones. At that time, the two mobile phone giants Nokia and Motorola were both smothered. Relying on this subversive innovation, until 11 years after the death of Steve Jobs, Apple still won and became one of the world's most valuable companies.

In 2019, Gu Ailing was officially naturalized in China, which is undoubtedly equivalent to entering a unique track: the first Chinese mixed-race Olympic champion representing China. "The husband does not fight, so the world cannot fight with him."

3. Be good at building the comparative advantage of resource endowment

Competition is everywhere. If you choose sprinting, you will most likely lose to blacks in Jamaica; if you choose long-distance running, you will lose to blacks in Kenya, the “long-distance running kingdom”; if you choose football, you will most likely lose to samba masters in Brazil and Argentina. What this reflects is comparative advantage, which is closely related to resource endowment. Australia's resource endowment is minerals, the Middle East's resource endowment is oil, and the United States' resource endowment is the talent diversity of immigrant society.

Gu Ailing's mother, Gu Yan's skiing instructor status is undoubtedly the biggest resource endowment, and Gu's mother's wisdom lies in making Gu Ailing willing to "inherit her mother's business"? How did Gu Ailing like to ski? According to his own account, when I was 3 years old, my mother took me to the ski resort, but she did not force me to ski, but just let me play casually, and I fell in love with skiing while playing. Finally, in the official competition, Gu Ailing also gave Gu Ailing great freedom and right of choice. Coupled with the hard training all the year round, Gu Ailing's success is not accidental.

For textile workers, if they want to maximize their resource advantages, they must require decision makers to make clear judgments about future development based on the company's existing resources. The realization of the "no dead ends" replacement of resources depends on the "social empathy" of the enterprise, that is, "a gentleman loves money and gets it right." The accumulation of wealth is not an individual behavior, but a collective consciousness that reaches a certain height. Get it naturally. As for differentiated strategic cognition, it is a tactical choice made by enterprises under the macro environment and the status quo.