The wind of national tide is increasingly strong, which is not only the manifestation of the charm of national culture, but also the fashion vane of today's society; It is not only the sublimation of Chinese people's aesthetic interest, but also the representation of quality life in the new era.

Qi Yun: the awakening of aesthetic genes

The recently held Spring/Summer 2024 China International Fashion Week is a good interpretation of this trend, and a visual and cultural feast has set off waves in the Chinese fashion industry. On this stage full of creativity and passion, many excellent designers fully demonstrated the contemporary expression of Chinese aesthetics in the field of The Times with their creativity and talent.

Behind the prosperity of the national tide is the consciousness and confidence of the current Chinese people to their own splendid civilization. The ancient style and charm displayed by the state tide involve all aspects of spiritual and material life, such as music, dance, art, architecture, furniture, clothing, daily culture and creation, which not only become an important cultural support for the quality of life of contemporary Chinese people, but also contain rich Chinese aesthetic genes.

Chinese aesthetics emphasizes the integration of harmony, nature and human spirit, and pursues artistic conception and inner charm. Incorporating traditional elements into design has become an important way for many designers and brands to express Chinese aesthetics. In this season's China International Fashion Week, designers draw inspiration from the rich Chinese history and traditional culture, and skillfully use elements such as color, pattern, structure, story and artistic conception in fashion design, combining traditional aesthetics with modern fashion, highlighting the contemporary designers' love and respect for traditional culture, and showing the fashion style of contemporary China.

The opening show MISUITI, tracing the history of the Qin and Han Dynasties, traverses the three main lines "Going out, operating and returning" to the modern stage;  MOHANYUN also continues the book of Mountains and Seas and explores the fusion and collision of Oriental aesthetics and modern fashion trends through the image of Shencao Zhuyu. Life in the Left season is inspired by Bai Juyi's Song of Everlasting Regret, which gives a new life to the traditional horse-face skirt combined with contemporary design; Jin Ba men's wear this trip to the Chinese civilization originated roots - the Central plains, pick non-heritage bamboo weaving, Jun porcelain implication, dragon image design inspiration creative, with Chinese jacket to tell "why the dragon's descendants".

It can be seen that Chinese traditional aesthetics has a long history, abundant resources, myriad scenery and ubiquitous influence. In the process of inheritance, Chinese aesthetics has absorbed modern technology, artistic concepts and international aesthetic trends, and gradually formed a new fashion appearance that is both ancient and modern, traditional and innovative.

Chinese fabric meets international design

The first participation of the traditional Chinese textile industry in Milan Fashion Week was jointly created by four designers from China and Italy. The designers said in an interview that Keqiao fabric has a unique texture and can present their design concept well.

The clothes presented by Ling Yali, associate professor and designer of China Academy of Art, are inspired by classical Chinese culture. The creative design series with the theme of "Dian Que Ying Gun" integrates elements such as phoenix, fish and water into the clothing style.

Ling Yali introduced to reporters, China's ink art has a long history, his design to reflect the color of ink gradual change as a highlight. She uses the non-degreased silk fabric produced by Keqiao Enterprise, and makes the color of the garment more transparent by hand hanging dyeing, creating a pearlescent charm of Chinese culture; In addition, her design also integrates the characteristics of Chinese cheongsam and the fashion style of Western fashion, using silk fabrics to organically combine Chinese and Western aesthetics.

Chinese designer Qi Bin's series of works "Waves", is inspired by the big waves, highlighting the bold and exaggerated style of the shape, to bring a unique visual impact to the audience. According to him, the series selected fabrics made of natural materials such as silk and wool produced by Keqiao, combined with the filling and quilting process, three-dimensional display of sculptural waves.

Foreign designers who participated in the "Keqiao Show" said that Keqiao fabrics not only meet their design and creative needs, but also create more opportunities for the in-depth cooperation between Chinese enterprises and the international fashion industry.

Recast: The superelevation that merges East and West

Since modern times, Western modern civilization has gradually become the mainstream, while Chinese civilization has gone from lagging behind to catching up with The Times in great strides. In the process, its fine traditional culture has withstood severe and tortuous tests, and increasingly displayed strong vitality. In the context of modern global civilization with rapid progress in science and technology and increasing mutual learning of civilizations, to extend, activate and restructure this excellent cultural gene, only by inheriting the flow of generations, adapting to the current changes, absorbing foreign countries, and integrating East and West, can we achieve cultural recasting, build the beauty of harmony, and promote the overall upgrading of quality of life.

In this season's fashion week, we also saw many designers in the material, color, structure and other aspects of the innovative integration, the perfect combination of Chinese aesthetics and international fashion trends. Designers skillfully apply modern design techniques and materials to their works, such as the use of high-tech fabrics, 3D printing, three-dimensional cutting and other technologies, so that traditional elements and modern styles complement each other, forming a unique aesthetic style.

JUMPER ZHANG presents the traditional Chinese pattern "big circle pattern" with pure hand-crafted artistic techniques, including beading, embroidery, applique embroidery, stacking, weaving, point drilling, etc. HUANG GANG uses fragrant gauze fabric as the creative material, combining various intangible cultural processes with STEIGER's international leading 3D knitting printing technology; Shangjiu Kai uses elastic song brocade, hollow song brocade, mixed song brocade and other new materials to integrate the atmosphere of The Times for song brocade clothing; ZIFEI WANG mixed song brocade with metal, subversive concoction of "Song punk".

It is especially worth mentioning that this fashion week showed many excellent young designers. With their keen fashion sense, unique creativity and fresh understanding of Chinese aesthetics, they have brought many stunning pieces to the audience. The growth of these young designers has undoubtedly injected new vitality into the development of China's fashion industry.

PLAYTOP combines traditional Chinese armor with modern high-tech fiber, textile technology and human mechanics to design sports equipment in subdivided fields; KIMUSSO draws elements from the story of the White Snake and presents the soft and hard spiritual core of the white snake and the green snake with leather and metal elements. 

The natural view of Chinese aesthetics is also widely reflected in the fashion industry. In recent years, the concept of environmental protection and sustainable development has been increasingly valued in the fashion industry. Designers are beginning to take inspiration from the natural world and use sustainable materials combined with intangible heritage processes to create their work. This idea of pursuing harmonious coexistence with nature is the concrete practice of Chinese aesthetic view of nature.

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