The cold wave this winter has driven the sales of down jackets. On New Year's Day in 2021, Bosideng will have a good start, with offline retail sales exceeding 300 million yuan on the first day.

"Consumers are increasingly focusing on quality. In the context of the influx of high-end overseas brands, the reason for the "counter-attack" of domestic big brands is not that the price is low enough, but the quality is good enough!" "This is the general feeling of the anchors of Zhonghong International Culture Media Co., Ltd.

　　 "Get out of the price war and improve the quality of development" has been the common choice of many textile industry brands in recent years. Gao Yong, Secretary of the Party Committee and Secretary-General of the China National Textile and Apparel Council, said at the 15th annual meeting of the China Textile Roundtable Forum that in recent years, the overall development of my country's textile industry has been in a stage of in-depth adjustment and transformation, focusing on improving the quality of development.

　　 In the second half of 2020, the domestic demand market in my country's textile industry will show a clear recovery trend. The data shows that the year-on-year decline in retail sales of clothing, shoes, hats, needles and textiles of units above designated size gradually narrowed from more than 30% in early 2020 to 6.6% in the whole year. Among the online retail sales of physical goods, wear products for the whole year of 2020 increased by 5.8% year-on-year.

　　 The export market has risen sharply. Driven by the export of anti-epidemic materials such as masks, the export competitiveness of my country's textiles has been steadily released, and the export scale is close to the industry's historical best level set in 2014. Data show that in 2020, my country's textile and apparel exports totaled US$291.22 billion, a year-on-year increase of 9.6%. The stable release of export competitiveness, especially the return of orders, reflects the "hard power" of the domestic textile industry's supply chain and industrial chain, and also reflects the practical results of my country's textile industry in deep adjustment and improvement of development quality.

　　 Gao Yong said, China's textile industry has achieved remarkable results during the 13th Five-Year Plan period. In terms of scale, my country's total fiber processing currently accounts for about 50% of the world's total, chemical fiber output accounts for about 70%, and total exports account for about one-third; domestic textile equipment accounts for more than 80% of the domestic market. From the perspective of comprehensive capabilities, my country's textile industry chain has generally reached the international advanced or leading level in terms of categories, output quality, production efficiency, and independent technology and equipment.

　　 Looking forward to the "14th Five-Year Plan" period, my country's economic development will be improving for a long time, and the people's consumer demand for a better life will continue to be released, which will promote the continuous upgrading of the domestic demand market and provide the most core development momentum for the textile industry. "We must also face up to the industry gap with developed countries, especially the gaps in my country's textile industry in cutting-edge technology independent innovation, brand and fashion soft power, green development leading capabilities, and international supply chain control capabilities." Gao Yong said , A new round of scientific and technological revolution is in-depth development, material technology occupies the forefront of scientific and technological revolution, new fiber materials replace traditional materials with high-performance, multi-functional, lightweight, and flexible advantages, providing an important path for the textile industry to achieve value enhancement.

"In the next step, the textile industry should solve the problems from manufacturing to refinement and finally to good manufacturing, and truly realize precision manufacturing, green manufacturing, and intelligent manufacturing." Shan Zhongde, academician of the Chinese Academy of Engineering and president of Nanjing University of Aeronautics and Astronautics, believes that it should continue Promote the development of intelligent high-quality textile equipment to improve efficiency, performance and digitalization. At the same time, actively develop service-oriented textile manufacturing, promote personalized customized production models, and explore market demand.